We have a problem. And it’s a problem a lot of SaaS apps face, especially plucky little bootstrapped self-serve apps like us. (Read: none of our parents know anyone in VC but WE’RE NOT BITTER) And that is: our minimum price tier is $59/mo. For our target market, this is affordable but absolutely not an […]
So I’ve been working on some Quizitri promotions. Baby-steps stuff at the moment – a set of Facebook ad variants straight to sales page, to a fairly broad marketing-keen audience. The philosophy behind this is the same as always: start simple. Yes, we’ll probably need a funnel and content and retargeting and, given the app, […]
One of the best feelings when you’ve got a SaaS business is when the complicated architecture shit you’ve done actually works. Admittedly, it working so well cost us £1000, but we were repaid that in warm fuzzies because it proved that our tech can pass a serious stress test. A lot of Convertri could be […]
Have you ever sat staring at a load of figures in Google Analytics or the Facebook ad manager and thought… ‘bloody hell. I suck at this.’ If you have, good news: so do we. And so does pretty much everyone else. We’re a SaaS company. And we’re self-serve, which means we don’t have a phone […]
Billy Liar In June 1822 – the exact day is hard to say, after weeks in the Antarctic Ocean all days look much the same – Captain Benjamin Morrell discovered a vast new land. Rich with plant and animal life, he charted 300 miles of coastline and called it New South Greenland. New South Greenland […]
Today I want to talk about NPS for 2 reasons – 1. Its an awesome measure of what people think about a company/product 2. We’re awesome at it and I want to brag What’s NPS? Ask your customers “How likely are you to recommend Convertri to a friend or colleague?” Give them […]
