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Category: Know Your Numbers

Which Ad Is Best? What FB Data Does (And Doesn’t) Tell You
Know Your Numbers

Which Ad Is Best? What FB Data Does (And Doesn’t) Tell You

So I’ve been working on some Quizitri promotions. Baby-steps stuff at the moment – a set of Facebook ad variants straight to sales page, to a fairly broad marketing-keen audience. The philosophy behind this is the same as always: start simple.  Yes, we’ll probably need a funnel and content and retargeting and, given the app, […]

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How we got our NPS over 70 without ever calling a customer
Know Your Numbers

How we got our NPS over 70 without ever calling a customer

Today I want to talk about NPS for 2 reasons –   1. Its an awesome measure of what people think about a company/product 2. We’re awesome at it and I want to brag   What’s NPS? Ask your customers “How likely are you to recommend Convertri to a friend or colleague?”   Give them […]

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